Email Not Displaying Correctly in Gmail: Fix Default Image Blocking Layouts for Klaviyo for B2B Cold Outreach
B2B cold outreach templates demand maximum deliverability and a plain-text appearance. Heavy, broken CSS structures or HTML syntax issues trigger spam filters instantly. Below is the targeted integration guide to fix Default Image Blocking Layouts inside Gmail App (iOS & Android) templates when using Klaviyo.
Technical Breakdown
If layouts rely on images for structural spacing or navigation, blocking image downloads by default will collapse the structural boxes.
Klaviyo Behaviors
Klaviyo's drag-and-drop template parser automatically wraps all user-defined block sections in proprietary 'kl-part' class selectors. When rendering templates inside Microsoft Word engines (Outlook 2007-2021), Klaviyo's nested flex fallback blocks can cause structural tables to collapse or shift columns. You must use explicit table widths to override Klaviyo's styling wraps. For cold sales outreach, minimize VML structures and prioritize light, standard text blocks to maximize inbox placement on corporate enterprise filters.
Remediation Code Block
To resolve this, always define explicit width and height attributes on your images to preserve their layout boxes when blocked. Add robust alternative (ALT) text styled with CSS font-sizes and colors, and encode vital brand logos directly as Base64 data URIs. In your Klaviyo campaign manager, make sure you configure your links to run via {% unsubscribe %}.
<img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAADIA..." width="150" height="40" alt="Company Logo" style="display: block; font-family: sans-serif; font-size: 14px; color: #111111; font-weight: bold; border: 0;">Live Code Sandbox Test
How to Deploy inside Klaviyo
Copy the fixed VML or table wrapper code block from the remediation box above.
Open your Klaviyo template editor. Drag an 'HTML' block directly into your layout timeline (do not use a standard text box). Clear the default skeleton content inside the Klaviyo markup editor and paste the RenderOps corrected inline code.