Email Not Displaying Correctly in Gmail: Fix Custom Font Fallback Overrides for HubSpot for eCommerce Campaigns
In eCommerce email marketing, rendering issues directly tank conversion rates and cart recoveries. Product grids, checkout CTAs, and discount banners must display flawlessly to prevent purchase drop-offs. Below is the targeted integration guide to fix Custom Font Fallback Overrides inside Gmail Web (Desktop) templates when using HubSpot.
Technical Breakdown
Gmail Web (Desktop) uses the Goog/WebKit Layout Engine which lacks support for standard rendering rules. This causes Custom Font Fallback Overrides elements to break or collapse when rendering templates.
HubSpot Behaviors
HubSpot's COS template manager automatically wraps content blocks in dynamic div structures to support their drag-and-drop system. These extra wrappers force styling inheritances that override inline td paddings, leading to spacing collapses in Outlook. Setting explicit table element attributes is crucial. Double-check your dynamic product feed blocks. When injecting product loops from your catalog, ensure width sizes are explicitly handled to keep columns from overlapping.
Remediation Code Block
To prevent Outlook's Times New Roman fallback override, wrap your custom font declarations inside an @media block that Outlook ignores, or use MSO conditional statements to override font-families specifically for Microsoft Word rendering engines. In your HubSpot campaign manager, make sure you configure your links to run via {{ unsubscribe_link }}.
<!--[if mso]>
<style type="text/css">
body, table, td { font-family: Arial, sans-serif !important; }
</style>
<![endif]-->
<style>
@import url('https://fonts.googleapis.com/css2?family=Montserrat&display=swap');
</style>Live Code Sandbox Test
How to Deploy inside HubSpot
Copy the fixed VML or table wrapper code block from the remediation box above.
In HubSpot's Design Manager, edit the modules section. Create a 'Rich Text' or 'HTML' module block. Double-click the block, choose 'Tools' or 'Advanced', click 'Source Code', and drop the code snippet inside.